My friends at GROW invited me to help develop the concept for an interactive pop culture, pop quiz experience that tests players' knowledge of the latest trending videos on YouTube. The game challenges you to remember what you have watched so we named it DEJA:VIEW. And to give the experience its own tone of voice, we also created a collection of unique level names based on YouTube culture archetypes. GROW's own founder and CCO, Drew Ungvarsky, spearheaded the work so it was huge for me to team up with him. But hey, enough reading about it.