CREATIVE DIRECTOR & WRITER
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UNDER ARMOUR / THE DIFFERENCE IS WILLPOWER

One anthem kicked off three ideas we pitched for Under Armour's CES 2014 launch of their first wearable tech and fitness tracking device, Armour39. It was thrilling to make the work and win. Not so thrilling when client decided not to go to CES after all. Until next time, Kevin P. 

THE MOMENT YOU DON'T QUIT IS WHEN YOU WIN. THE DIFFERENCE IS WILLPOWER.

Willpower Anthem.jpg
01 RACE TO 10 The Idea.jpg
02 RACE TO 10 Here's How.jpg
03 RACE TO 10 Consumer Journey.jpg
04 RACE TO 10 Performance Arena 1.jpg
05 RACE TO 10 Performance Arena 2.jpg
06 RACE TO 10 The Athetes.jpg
07 RACE TO 10 Leader Board.jpg
08 RACE TO 10 Amplification 1.jpg
09 RACE TO 10 Amplification 2.jpg
21 YOU vs YOU The Idea.jpg
22 YOU vs YOU Here's How.jpg
23 YOU vs YOU Consumer Journey.jpg
24 YOU vs YOU Presenting at CES.jpg
25 YOU vs YOU Presenting at CES 2.jpg
26 YOU vs YOU Amplification 1.jpg
27 YOU vs YOU Amplification 2.jpg
31 WPX The idea.jpg
32 WPX Here's How.jpg
33 WPX Consumer Journey.jpg
34 WPX The Willpower Experience at CES.jpg
35 WPX Sports Modules.jpg
36 WPX Amplification 1.jpg
37 WPX Amplification 2.jpg
41 Possibilities.jpg
42 Possibilities 2.jpg

Meet The Players | Under Armour Pitch Team