CREATIVE DIRECTOR & WRITER
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MBK ALLIANCE / THE KEEPERS' CODE

Matter Unlimited reached out to me to help them develop a launch spot and social campaign for President Barack Obama's MBK Alliance. I teamed up with the legendary Art Director Warren Eakins and together we set out to do some good. Instead of simply telling people about the organization and what they do to help young men of color fill the mentorship gap, we created The Keepers’ Code (Iambmbk.org) and turned MBK Alliance’s social media into a platform form for social mentoring. We also developed the initial concept for the accompanying launch spot, “We Are The Ones.”

The work outperformed expectations across the board, and received glowing coverage from major publications including Washington PostUSA TodayPeopleEsquireand AdWeek.

 Answering the call to Join The Alliance, thousands of people signed up immediately and #TheKeepersCode and #IamMBK received over 50,000,000+ impressions across Twitter & Instagram.

We Are The Ones (:90) | MBK Alliance

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