CREATIVE DIRECTOR & WRITER
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JOHNNIE WALKER / CONQUISTA LA NOCHE

How do you get a manly whisky out of the basement – where it's ritualistically shared among fathers, uncles, brothers and the occasional Cohiba?

By using New York's #1 Latino DJ and radio personality Alex Sensation to create the image of the Nightlife Conquistador across NYC radio, local OOH and targeted digital placements. 

We created scenes of Alex's turntable and dance floor conquests, and then brought in renowned nightlife and fashion photographer Jessica Craig-Martin to capture every moment.

Alex's golden voice was saved for the most important message of all – Never Lose Control – promoting responsible drinking any way you mix it.

IT'S GOTTA BE ON POINT. THIS IS WHAT MIXING IS ALL ABOUT.

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