CREATIVE DIRECTOR & WRITER
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GLENFIDDICH / THE ORIGINAL LAUNCH

In 1963 Glenfiddich introduced single malt whisky to the United States.

To celebrate the category-making moment and launch Glenfiddich "The Original" (a limited edition recreation of the original liquid), we transported drinkers to 1963 and gave single malt whisky the welcome it deserved.

We started by faithfully recreating an ad. We ended up recreating an era. From print to digital and official launch events featuring Vintage Trouble in NYC and LA, we created the integrated campaign that should have been.

And, as a beautiful touch to connect past with present, fashion photographer Taso Papadakis captured our time-bending affair at the landmark Sheats-Goldstein Residence for Locale Magazine.

"A MAN'S DRINK MELLOWED FOR AN AVERAGE OF 10 YEARS. DISCRIMINATE. ELEVATE. GROW UP TO GLENFIDDICH."

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