CREATIVE DIRECTOR & WRITER
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ESPOLÒN TEQUILA / THE INSTIGATOR / SOCIAL & DIGITAL

Espolón Tequila needed to clarify its purpose online and then follow through with it across all of its digital and social channels.

To do this right we first needed some soul searching. We had to look inside – to rediscover and reconnect with the heart of a brand whose core purpose is to "Stir Things Up."


Ultimately, we pitched a single organizing idea to unify Espolòn's Social & Digital Ecosystem.

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