Bud Light made a sexy-luminum, limited edition Super Bowl 50 bottle and VaynerMedia brought me on to write TV scripts promoting it. After selling in a script, the agency team invited me to stay on and partner with GCD Chris Bradley to oversee production and post. We brought on Radical Media to produce and the superb visual storyteller Lucy Tcherniak to direct.
The final spot ran nationally – on TV and the brand's social channels – in the two-month lead-up to the big game.
Below is the creative cut with an alt soundtrack. And after the jump, be sure to check out some behind-the-scene shots by cinematographer Mathieu Plainfossé.