CREATIVE DIRECTOR & WRITER

ABOUT

THE PROPRIETOR OF THIS
HERE PORTABLE FOLIO

Omar is a multi-disciplined, results-driven Creative Director and Writer with expertise in Broadcast, Social, Digital, Experiential, Retail and Brand Voice. His love of emerging music, technology and culture guides all his work, such as the recently launched millennial-focused global music platform, Guinness Amplify. His passion for design and invention fueled the pitch that went on to become Bentley Studio, a revolutionary new way to dream, design and ultimately drive a Bentley. His rare heart for transmedia storytelling proved invaluable as the creative lead who pitched and won to rebuild social/digital ecosystems for three Gruppo Campari brands. Omar relentlessly seeks that human factor that connects your brand to people and the broader culture we add up to – as he recently did on TV for Bud Light. Mr. Silwany’s proven experience across categories, creative disciples and international borders brings a forward-focused and informed perspective of great value to our connected world.

 
 

AGENCIES /


the community
GROW
Foote, Cone & Belding
Erich & Kallman
CP+B
VaynerMedia
Matter Unlimited
TBWA/Integer
RED Interactive
Ghost Robot
Opperman Weiss
Jack Morton
Momentum
Grey
Dentsu (Tokyo, Malaysia, USA)
Deutsch
Translation

 

CLIENTS /


Music, TV & Entertainment
Spotify, YouTube,  Guinness, Verizon, Oxygen, History & AMC

Technology
Google, Pinterest, Microsoft, IBM,
Samsung, SAP & GoDaddy

Automotive
FIAT, Bentley, Porsche, Honda
& Harley-Davidson

Sports & Fitness
UnderArmour, Reebok, NFL
& US Olympics

Beer
Budweiser, Bud Light & Guinness

Spirits
Johnnie Walker, Skyy Vodka,
Espolòn Tequila, Glenfiddich,
The Balvenie, Hendrick's Gin, 
Stoli Vodka & elit by Stoli

Finance
J.P. Morgan, Chase, American Express & Yahoo Finance

Telecom
 Verizon, FiOS & DROID

Pets
Kibbles 'N Bits

 

SKILLs /


Manifestoing
Copywriting
Scriptwriting
Storytelling
Campaign Concepting
Ideating
Naming
Branding
Art Directing
Creative Problem Solving
Traditional Advertising
Interactive Advertising
Integrated Marketing
Digital Marketing
Social Media Marketing
Retail & Packaging
Thinking
Caring
Scuba Diving

 
 
 

LONG STORY  /


I grew up in beautiful Miami Beach, Florida. My family and I moved from Nicaragua, where I was born. Were it not for that nasty Sandinista revolution in the 80's, I'd probably still be there running an eco-resort on the Pacific coast, riding thoroughbred stallions and smoking the world's finest hand-crafted cigars, both hailing from my birth city of Estelí in our highlands. Or, I would have risen up the ranks of a corrupt regime to possibly become El Presidente. Instead, my luckier lot was to grow up in the newly neon-lit playground of South Beach and all the islands Collins Avenue cuts through up to Aventura. 

I gots schooled in writing in gorgeous Ithaca, New York where it was so f'ckin' cold yo! that it was always best to chill inside and nerd out on great poets. I workshopped my writing chops with Junot Diaz, Helena María Viramontes and Ken McClane. Remind me to tell you the story of how I had to wear down Archie Ammons before I convinced him to take me on as the last undergrad he personally mentored. (Still miss you, Archie!)

Soon after graduating I found myself as lead Creative in a Miami branding boutique where I positioned, named and ushered the birth of hundreds of corporate, consumer and pharma brands. I saw it as writing very short poems.

It was the birth of an epoch-making era of communications and I decided to pack my bags for the big city, where my thirst for understanding would dictate its own rules of engagement.  Like an embedded VICE frontline reporter, I jabbed at all sides of the story – from within.

This led to my foundation as a copywriter and conceptual thinker building digital brands with Siegel & Gale, FutureBrand, Interbrand and other branding agencies in NYC. I've worn the hat of an Account man but only so I could better understand the business and client relations while building a writing department within a design agency. During this time my clients included IBM, SAP, HP, Siemens, American Express, Wells Fargo, Nissan, Porsche, Nestlé, Welch's, Exxon/Mobil, Saudi Aramco, Fleishman Hillard, Baker & McKenzie, and Deloitte (then known as Deloitte & Touche).

Along the way I also tried my hand at research and planning, most notably with FCB’s business consulting unit CHESS and the team behind a novel brand-metrics tool named Relationship Monitor.

I was then given a chance to help the then fairly new shop, mcgarrybowen build a Brand Voice creative team embedded within the broader traditional creative department. We became Gordon Bowen's secret weapon and helped the agency go on its biggest winning streak ultimately resulting in being named Agency of the Year. I was part of the teams that won various pitches for global clients including Disney, Verizon, Chase, J.P. Morgan, Marriott, Crayola, Reebok, U.S. Olympic Committee and Kraft. I wrote my first traditional integrated campaign there and it went on to become Crayola's most successful holiday retail push ever. I was also the guy that came up with Chase Sapphire and Chase Slate (and had a hand in selling in the full suite including INK, leaving them a freebie they just launched, Liquid). But nothing beats the day the G man asked me to write his birthday wishes to Annie Liebowitz. 

Advertising sank its multiple rows or serrated teeth into me and in the next three years I started my company, Professor LLC, the umbrella under which I worked direct-to-client and also freelanced for agencies like Grey, Deutsch, Dentsu, CLEAR, Translation and Momentum. 

I went full time as a CD with the fine folks of Momentum where I led creative teams for William Grant & Sons, Stoli and new business efforts. Then-CCO Jon Hamm invited me to be in his global creative leadership team and I was occasionally lent out to the rest of the McCann network including m:united. My creative leadership responsibilities on new biz led to winning Bentley, UnderArmour, Google, USGA, Uniqlo and Guinness, for which I led creative efforts in NYC and London as we built the stout giant's global music platform, Guinness Amplify. I also led three winning social/digital pitches for Campari brands (SKYY, Espolón and Forty Creek Whiskey) allowing the spin off of a totally new McCaan network agency 5 O'Clock.

These days my HQ is in Lower Manhattan where I am on call as a Creative Director and Copywriter to NYC's (and the world's) finest. I am un-wed and have no pets to walk or clean after which means I have absolutely nothing keeping me from jetting right out this door and into your office, anywhere.

O.