CREATIVE DIRECTOR & WRITER
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BENTLEY STUDIO

I was the lead CD on the pitch team for what became Bentley Studio, a completely new automobile purchasing experience.

After winning the pitch, we worked with Bentley to refine our concept – a way for customers to create a custom car inspired by their own passions. 

Ultimately, our innovative technology solution and its traveling studio showcased the 1.3 billion customization options available from the luxury automaker. Bentley Studio is now on its third year and has been extended as a global experiential platform with stops in Shanghai, to access China's emerging luxury market. 

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